To create a dynamic perspective for the Latin GRAMMYs 15h anniversary telecast, The Latin Recording Academy tapped Feinson to create an artwork that met the requirements of being both retrospective and global in scope. (Read the interview).
The main image design was a bit of a cheat – in that it showed the world’s Latin market by sliding Spain a thousand miles to the west. Using thousands of individual photographs of stars from previous broadcasts, Feinson removed the individual backgrounds and utilized a novel technique using mismatched sizes and shapes — instead of the traditional uniformly sized tiles. “What you’re seeing in the Latin GRAMMYs mosaic is very much a manual process. There’s really no way for software to do this, so I use my own proprietary technique to decode color, contrasts and shapes, and the actual assembly is done by hand. Every picture is placed, rotated and sized manually, although my software does guide me.”